Joe and Olga met in 2022 as students at The Neufeld Institute. We knew we wanted to work together to bring the wisdom of the attachment-based developmental lens to parents in our communities.
In 2022 we ran our first parent support group: Conversations about Our Pre-schoolers.
Two courses followed (Housework for Children and Find Calm and Joy), then The Caring Instinct Podcast (we got to talk to our favourite parenting authors and experts on childhood).
Before The Caring Instinct, we both used to be teachers with a passion for self-directed learning (Joe: Sudbury school; Olga: Montessori education).
Joe trained as a play therapist but believes play doesn’t have to be confined to a therapist’s office to help children (and adults!) heal and grow.
When he became a father, Joe’s switched to working with adults, for a bit of balance. He is a parent coach and therapist (Compassionate Inquiry + EMDR).
Joe lives in East Sussex with his wife Monica and two kids.
He’s happiest chasing his kids around the house as an expert Daddy monster and when Newcastle Utd FC is on a winning streak!

Similarly, when she had her own kids, Olga realized that everything starts with us, parents. When parents are supported, everybody thrives.
Olga worked as a co-facilitator in an anger management programme, helping parents learn to find calm in the chaos.
She is now training as a Nurture Neuroscience practitioner, preparing to support families from pregnancy to toddlerhood.
Olga lives in Cambridgeshire with her husband Andy and two kids.
Olga’s happiest when she has her hands in the soil, growing her edible garden, with her boys playing alongside.
If we talked to each other about football and gardening, we’d instantly bore each other to death, so good job we both love talking about our work!
Through coaching parents, we become part of the change we long for in our community: nurtured beginnings for the little ones, parents who are feeling empowered and supported, who trust their instinct and raise resilient, kind and creative kids.